Since establishing Portent in 1995, Ian has made the Internet marketing agency a leading provider of search, social and analytics services. He wrote Conversation Marketing: Internet Marketing Strategies. He also writes regularly for the Portent Blog and Search Engine Land, and has been published on AllThingsD, Forbes.com and TechCrunch. His random educational background includes a B.A. in History from UC San Diego and a degree in Law from UCLA. Along the way, he’s been an amateur competitive cyclist, a bike messenger, a roof consultant, a technical writer and an Adobe FrameMaker consultant. On weekends, you may find him teaching his kids to play D&D or dragging his tongue on the ground as he pedals his way up Seattle’s ridiculously steep hills.